About me

From Melbourne, to Brooklyn, to San Francisco, I’ve had the privilege of calling these wonderful cities home over the past 10 years. Throughout my diverse experiences in each city, one thing has remained constant: my passion for connecting with others, storytelling, and bridging the gap between brands and their customers.

I’ve been fortunate to build a career that blends my love for storytelling with data-driven marketing. With 9 years of marketing experience under my belt, I’ve evolved from spearheading brand marketing as a first marketing hire to mastering growth marketing in high-growth DTC startups within health tech and consumer goods. My journey has been about connecting mission-driven brands with their customers and nurturing sustainable growth.

I’ve managed multi-million dollar budgets, crafted acquisition strategies across various channels, and led teams to optimize our digital presence—all while carefully balancing profitability and customer lifetime value. Merging creativity with analytics is my bread and butter, and I believe this combination is key to building innovative ideas that flourish into impactful business outcomes.

At heart, I’m a collaborator and mentor, always eager to share insights and learn from others. Humility, kindness, and curiosity are principles that guide my professional ethos. I’m excited to connect and explore the possibility of creating something meaningful together!