About me

10 years ago, I made the solo move from Australia to the US, driven by curiosity and a desire to explore life and career possibilities abroad. I built my career from the ground up in NYC, later relocating to San Francisco, and have since built growth programs for high-growth DTC brands. I’ve supported established CPG, retail, and lifestyle brands at BuzzFeed and built in-house growth programs for VC-backed and high-growth startups like Daily Harvest, Grove Collaborative, Care/of, and ARMRA Colostrum.

I help values-led, growth focused brands scale profitably by blending growth strategy, creative execution, and data-driven insights. Over the last decade, I’ve built growth engines, led high-performing teams, and designed acquisition strategies that balance experimentation with disciplined, outcome-focused execution.

I specialize in:

Acquisition & Performance Marketing: Full-funnel audits, channel and campaign measurement, LTV:CAC analysis, incrementality testing, customer segmentation and TAM assessment, ROI, traffic, and landing page performance optimization.

Team & Agency Leadership: Managing performance, creative, and measurement agencies, while mentoring and growing internal teams.

Strategic Growth Leadership: Forecasting, media mix planning, channel roadmaps, and budgeting aligned to business objectives.

I’m passionate about creating consumer-led, scalable, and measurable growth systems that bridge storytelling, analytics, and customer experience. I’m adaptable, resilient, and growth-minded, and thrive in dynamic, high-growth environments. I’m collaborative by nature, enjoy mentoring teams, and empowering brands to achieve sustainable, measurable growth.

I work with teams through growth consulting and contract engagements, and am open to long-term roles where there’s strong mutual fit.