Growth Marketing Consultant for DTC & Consumer Brands

I help DTC and consumer brands fix what’s breaking in paid growth.

Whether CAC is creeping up, creative isn’t scaling, or your channel mix is hard to read, I diagnose the problem and build the systems to fix it.

→ Book a call

Brands I’ve Worked With

Daily Harvest · Grove Collaborative · Care/of · ARMRA Colostrum · BuzzFeed

What I Help With

Most brands I work with are dealing with one of these:

  • Paid spend is growing but CAC isn’t improving
  • Creative testing is happening but nothing consistently scales
  • Channel mix is unclear and media investment decisions feel like guesses
  • Leadership wants to scale but acquisition isn’t predictable yet

I’ve spent 10 years solving these problems in-house at high-growth DTC brands. Now I work directly with growth teams to diagnose and fix them faster.

How I Work With Brands

Growth Audit — A focused diagnostic across paid acquisition, creative, and channel mix. You leave with a clear picture of what’s breaking and where to focus first. (one-time, project-based)

Paid Acquisition & Creative Systems — Hands-on or strategic support building out your paid channels (Meta, TikTok, Google) and the creative testing framework to scale them. (project or retainer)

Fractional Growth Lead — Embedded ongoing support for acquisition strategy, media investment decisions, measurement, and forecasting. You’re getting an in-house growth lead without the full-time cost. (monthly retainer)

What I Specialize In

  • Paid acquisition strategy and channel build (Meta, Google, TikTok, Pinterest, Affiliate, TV/Streaming)
  • Creative testing systems and frameworks, including UGC and performance creative
  • CAC efficiency and media mix decisions
  • Incrementality testing and measurement
  • Forecasting and budget planning

Let’s Talk

If you’re working through a growth problem or want a second set of eyes on what’s not working, I’d love to connect.

For brands at an early or inflection stage, I offer a complimentary growth audit for a focused look at where acquisition is breaking and where the biggest opportunities are. If that’s useful, mention it when you reach out.

→ Book a 30-minute call → Email me at chelseaolle@gmail.com → Or connect with me on LinkedIn

I’m also open to full-time and contract roles where there’s a strong problem to solve and the right mutual fit.